Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

by Guest Author on Aug 31, 2017 in Content Marketing

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook organic reach could […]

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Where the Risk-Takers, Visionaries, and Creators Start [Podcast]

Where the Risk-Takers, Visionaries, and Creators Start [Podcast]

by Jay Acunzo on Aug 31, 2017 in Content Marketing

We call the show “Unthinkable” because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking — that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant — that can be tough to understand from the […]

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How To Write The Article People Want To Share

How To Write The Article People Want To Share

by Guest Author on Aug 30, 2017 in Content Marketing

Writing articles for your corporate blog is a pain sometimes. Especially, when you write posts on a similar topic every day. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. But even after these three steps, you can’t be sure that people will like it. In this post, […]

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Effective Content Marketing Strategies: Saving Money and Resources

Effective Content Marketing Strategies: Saving Money and Resources

by Dan Steiner on Aug 30, 2017 in Marketing Strategy

Small business owners face many challenges.  One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more.  Those are the types of resources that larger corporations may have access to, but small businesses do not. In order […]

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6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

by William Harris on Aug 30, 2017 in Content Marketing

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of […]

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Understanding the Shift to Contextualized Content Marketing

Understanding the Shift to Contextualized Content Marketing

by Michael Brenner on Aug 29, 2017 in Content Marketing

The context of your content matters just as much as its quality. Contextualized content marketing is a more in-depth look at the importance of relevance. Leading digital marketers have been shouting from their rooftops for years about creating relevant content if we expect our marketing strategies to work. Michael Brito, Senior Vice President for Social Business […]

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