For the 142nd episode of The Marketing Book Podcast, I interviewed Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications.
Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the [...]
The following is an excerpt from my weekly newsletter about questioning conventional thinking at work. To receive Monday’s email, subscribe at unthinkable.fm Last week, I saw a headline on Medium [...]
This article originally published on PostFunnel.com How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. [...]
Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition [...]
Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services. While [...]