Weekend Reading: “Artificial Intelligence for Marketing” by Jim Sterne

Weekend Reading: “Artificial Intelligence for Marketing” by Jim Sterne

by Douglas Burdett on Sep 29, 2017 in Marketing Strategy

For the 142nd episode of The Marketing Book Podcast, I interviewed Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications.

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5 Key Things to Know About Email Marketing for Ecommerce

5 Key Things to Know About Email Marketing for Ecommerce

by Michael Ugino on Sep 28, 2017 in Content Marketing

Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you […]

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Fighting Advice Overload: It’s Time to Build a Better Business Internet

Fighting Advice Overload: It’s Time to Build a Better Business Internet

by Jay Acunzo on Sep 28, 2017 in Content Marketing

The following is an excerpt from my weekly newsletter about questioning conventional thinking at work. To receive Monday’s email, subscribe at unthinkable.fm Last week, I saw a headline on Medium that stopped me dead in my tracks: Why Being an A-Type Person Is the Quickest Way to Lose in Life Naturally, I started cramming Post-It […]

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6 Powerful Methods to Maximize Customer Lifetime Value (CLTV)

6 Powerful Methods to Maximize Customer Lifetime Value (CLTV)

by Michael Brenner on Sep 27, 2017 in Content Marketing

This article originally published on PostFunnel.com How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. Customer Lifetime Value, or CLTV is one of the most important metrics a business has for making smart decisions. You also […]

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Why Customer Advocacy Should Be at the Heart of Your Marketing

Why Customer Advocacy Should Be at the Heart of Your Marketing

by Brian Carroll on Sep 27, 2017 in Content Marketing

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your best source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers […]

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4 Updated Old-School Demand Generation Hacks that Still Work

4 Updated Old-School Demand Generation Hacks that Still Work

by Michael Brenner on Sep 26, 2017 in Content Marketing

Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services. While cutting-edge demand generation techniques are great, especially in response to the modern marketer’s dual challenge of higher customer expectations and higher C-suite expectations, the tried and true, […]

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