Micro-Content: The Most Important Content Type You Don’t Manage

Micro-Content: The Most Important Content Type You Don’t Manage

by Jim Burns on Sep 26, 2017 in Content Marketing

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group […]

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Machine Learning and AI Marketing Trends to Watch for 2018

Machine Learning and AI Marketing Trends to Watch for 2018

by Michael Brenner on Sep 25, 2017 in Content Marketing

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […]

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The Importance of B2B Storytelling

The Importance of B2B Storytelling

by Johanna Rivard on Sep 25, 2017 in Content Marketing

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […]

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Weekend Reading: “My Adventures in Marketing” by Philip Kotler

Weekend Reading: “My Adventures in Marketing” by Philip Kotler

by Douglas Burdett on Sep 22, 2017 in Marketing Strategy

For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing.

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Enough of the Guru Worship: Why We Should Demote Our Favorite Experts

Enough of the Guru Worship: Why We Should Demote Our Favorite Experts

by Jay Acunzo on Sep 21, 2017 in Content Marketing

We hear it all the time: We live and work in the “Information Age.” And most of the time, this is something to celebrate! We have more access, more ways to self-express, more choice, more technology, and more opportunities. It’s great! But… The Information Age has a dark side: Advice Overload. It’s just so easy […]

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6 Reasons Your Marketing Video Isn’t Going Viral

6 Reasons Your Marketing Video Isn’t Going Viral

by Michael Brenner on Sep 20, 2017 in Content Marketing

It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]

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