How Ecommerce Brands Should Approach Content Marketing in 2018

How Ecommerce Brands Should Approach Content Marketing in 2018

by William Harris on Sep 20, 2017 in Content Marketing

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]

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How Customer Loyalty Is Really Earned

How Customer Loyalty Is Really Earned

by Michael Brenner on Sep 19, 2017 in Content Marketing

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]

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Make an Impact: Intelligent Social Media Marketing

Make an Impact: Intelligent Social Media Marketing

by Nate Vickery on Sep 19, 2017 in Social Media

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]

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How to Create a Brand Advocate Army

How to Create a Brand Advocate Army

by Michael Brenner on Sep 18, 2017 in Content Marketing

What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? Nope. It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […]

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3 Reasons Why Medium-Sized Businesses Need Contract Management

3 Reasons Why Medium-Sized Businesses Need Contract Management

by Dan Steiner on Sep 18, 2017 in Marketing Strategy

Contracts are essential for large companies. It is a part of the normal business protocol.  Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […]

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Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

by Douglas Burdett on Sep 15, 2017 in Sales Alignment

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales.

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