Top 8 Mistakes People Make with Marketing Automation

Top 8 Mistakes People Make with Marketing Automation

by Michael Brenner on Sep 14, 2017 in Content Marketing

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]

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How to Attract B2B Buyers with Killer Content

How to Attract B2B Buyers with Killer Content

by Guest Author on Sep 14, 2017 in Content Marketing

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]

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10 Customer Retention Influencers You Should Be Taking Notes On

10 Customer Retention Influencers You Should Be Taking Notes On

by Michael Brenner on Sep 13, 2017 in Content Marketing

Here’s your virtual pat on the back for focusing on customer retention. You’re in the minority, my marketing friend. Most brands are still focusing more on acquisitions despite the fact that it costs 7 times more to acquire a new customer than it does to keep an old one. Have you yet determined, what are the most […]

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Content Creation: Modular vs. Structured & Traditional

Content Creation: Modular vs. Structured & Traditional

by Jim Burns on Sep 13, 2017 in Content Marketing

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences. Yet marketers currently struggle […]

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4 Brands Still Successfully Marketing on Twitter

4 Brands Still Successfully Marketing on Twitter

by Michael Brenner on Sep 12, 2017 in Content Marketing

Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […]

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3 Strategies to Help First-Time Bloggers Become Thought Leaders

3 Strategies to Help First-Time Bloggers Become Thought Leaders

by Rohan Ayyar on Sep 12, 2017 in Content Marketing

Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound […]

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