How to Generate Leads Using Facebook (Without Ads)

How to Generate Leads Using Facebook (Without Ads)

by Michael Brenner on Sep 11, 2017 in Content Marketing

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […]

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Transforming One-Time Customers Into Returning Buyers

Transforming One-Time Customers Into Returning Buyers

by Ben Allen on Sep 11, 2017 in Marketing Strategy

A major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires […]

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Weekend Reading: “Killing Marketing” by Joe Pulizzi

Weekend Reading: “Killing Marketing” by Joe Pulizzi

by Douglas Burdett on Sep 8, 2017 in Content Marketing

For the 139th episode of The Marketing Book Podcast, I interviewed Joe Pulizzi, co-author with Robert Rose of Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit.

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5 Ways to Transform Your Content From Adequate to Awesome

5 Ways to Transform Your Content From Adequate to Awesome

by Guest Author on Sep 7, 2017 in Content Marketing

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […]

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Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast]

Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast]

by Jay Acunzo on Sep 7, 2017 in Content Marketing

If there was a Yelp listing for every industry niche, “Headphone Brand” would appear with the most possible dollar signs. Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick […]

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5 Event Marketing Examples We’re Still Talking About

5 Event Marketing Examples We’re Still Talking About

by Michael Brenner on Sep 6, 2017 in Content Marketing

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […]

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