7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017

7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017

by Guest Author on Sep 6, 2017 in Marketing Strategy

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […]

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The Top Marketing Challenges in The Engagement Economy [Research]

The Top Marketing Challenges in The Engagement Economy [Research]

by Michael Brenner on Sep 5, 2017 in Content Marketing

A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. We may be years into the Engagement Economy – ‘a new era where everyone and everything is connected’ – but that doesn’t mean marketers are pulling off the right […]

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3 Skills Every Hybrid Marketer Must Master

3 Skills Every Hybrid Marketer Must Master

by Mark Schmukler on Sep 5, 2017 in Marketing Strategy

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […]

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Weekend Reading: “The 4 Billion Dollar Tweet” by Ryan Holmes

Weekend Reading: “The 4 Billion Dollar Tweet” by Ryan Holmes

by Douglas Burdett on Sep 1, 2017 in Social Media

For the 138th episode of The Marketing Book Podcast, I interviewed Ryan Holmes, author of The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines.

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