How Conversational UIs Are Evolving UX

How Conversational UIs Are Evolving UX

by Michael Brenner on Oct 31, 2017 in Content Marketing

There’s another digital evolution creeping up in consumer technology that is in the process of turning marketers on their heads – once again. Right now, AI is blossoming, big time. So much so that it is changing the way consumers interact with their devices. Which, by extension, means the way digital marketers interact with their target […]

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5 Principles of Effective Social Selling

5 Principles of Effective Social Selling

by Johanna Rivard on Oct 31, 2017 in Content Marketing

Social selling refers to the use of social media communities in your sales strategies. However, despite their similarities, social selling is not exactly like social media marketing. Social media marketing is about delivering content to a particular community or segment, whereas social selling refers to the meaningful interaction between salespeople and individual prospects. As a […]

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4 Exciting Video Marketing Trends for 2018

4 Exciting Video Marketing Trends for 2018

by Michael Brenner on Oct 30, 2017 in Content Marketing

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […]

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Why Your Business Needs Social Media

Why Your Business Needs Social Media

by Guest Author on Oct 30, 2017 in Social Media

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]

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Weekend Reading: “UnBranding” by Alison and Scott Stratten

Weekend Reading: “UnBranding” by Alison and Scott Stratten

by Douglas Burdett on Oct 27, 2017 in Marketing Strategy

For the 146th episode of The Marketing Book Podcast, I interviewed Alison Stratten, co-author with Scott Stratten of UnBranding: 100 Branding Lessons for the Age of Disruption.

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5 Reasons to Write a Blog For Small Business

5 Reasons to Write a Blog For Small Business

by Paula Hicks on Oct 26, 2017 in Content Marketing

These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […]

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