9 Simple Tips for Boosting Sales on Amazon

9 Simple Tips for Boosting Sales on Amazon

by William Harris on Nov 30, 2017 in Content Marketing

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The numbers don’t lie: when people […]

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How to Correct a Failing Marketing Strategy

How to Correct a Failing Marketing Strategy

by Guest Author on Nov 30, 2017 in Marketing Strategy

Developing and delivering a successful marketing strategy can be difficult if you take all the factors into consideration. On one end, you have the products your brand needs to push to new markets and audiences… While on the other — you have to do justice to the people who use your products already. Playing both sides […]

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6 Steps to Create Content that Converts

6 Steps to Create Content that Converts

by Michael Brenner on Nov 29, 2017 in Content Marketing

Fantastic content, whether it is insightful, helpful, inspiring or entertaining, is only worth so much to your brand if it isn’t converting. Good content will almost always yield increasing website traffic and social media engagement. However, these metrics can be distracting. With content marketing, too often we lose track of the end game goals in […]

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The Need for Leads

The Need for Leads

by Malinda Wilkinson on Nov 29, 2017 in Sales Alignment

Determining the Right Leads for Sales & Marketing Sales needs more leads, marketing provides more leads. Sales flies through those leads only to determine the majority won’t be a good fit. So sales needs more leads, marketing provides more leads, again. Sales flies through those leads only to determine the majority won’t be a good […]

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12 Habits of Wildly Successful B2B Content Marketers

12 Habits of Wildly Successful B2B Content Marketers

by Michael Brenner on Nov 28, 2017 in Content Marketing

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]

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What Channels Are You Using For B2B Lead Generation?

What Channels Are You Using For B2B Lead Generation?

by Johanna Rivard on Nov 28, 2017 in Sales Alignment

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and […]

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