Weekend Reading: “Exactly What to Say” by Phil M. Jones

Weekend Reading: “Exactly What to Say” by Phil M. Jones

by Douglas Burdett on Dec 29, 2017 in Sales Alignment

For the 155th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly What to Say: The Magic Words for Influence and Impact.

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Weekend Reading: “Giftology” by John Ruhlin

Weekend Reading: “Giftology” by John Ruhlin

by Douglas Burdett on Dec 22, 2017 in Marketing Strategy

As we find ourselves in the midst of the holiday gift giving season, for the 154th episode of The Marketing Book Podcast, I interviewed John Ruhlin, author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

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How Content Fuels the B2B Technology Buying Cycle [INFOGRAPHIC]

How Content Fuels the B2B Technology Buying Cycle [INFOGRAPHIC]

by Kaitlin Loyal on Dec 21, 2017 in Content Marketing

B2B technology buyers are thirsting for knowledge. Their jobs change incredibly fast, and it’s vitally important that they keep pace with the latest innovations so that they keep their companies on the cutting edge and help them to run securely and efficiently. However, finding reliable, believable information isn’t necessarily easy. And that’s the opportunity for […]

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10 Ways To Market Your Ecommerce Site

10 Ways To Market Your Ecommerce Site

by Nick Whitmore on Dec 21, 2017 in Content Marketing

There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […]

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Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

by Michael Brenner on Dec 20, 2017 in Content Marketing

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]

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Marketing, Meet Your Ultimate Metric

Marketing, Meet Your Ultimate Metric

by Andrea Fryrear on Dec 20, 2017 in Content Marketing

Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and […]

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