5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

by Guest Author on Jan 31, 2018 in Marketing Strategy

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show.  It’s a marketer’s worst nightmare. The likely culprit? Bad buyer […]

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Build & Refine Your SEO Strategy: How To Optimize Your Online Store

Build & Refine Your SEO Strategy: How To Optimize Your Online Store

by William Harris on Jan 31, 2018 in Search Marketing

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to […]

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How CMOs Can Find (And Keep) Talented Marketers

How CMOs Can Find (And Keep) Talented Marketers

by Michael Brenner on Jan 30, 2018 in Content Marketing

Most CMOs know exactly what they are looking for when hiring marketers. Creative problem solving. Original vision. Leadership, perseverance, some grit. A mind brimming with brilliance. And, of course, skills and experience in the area you are hiring for. Great. What you want is clear. But, as every marketing manager and CMO knows, actually finding […]

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The Secret to Creating the Best Thought Leadership? Know Your SME

The Secret to Creating the Best Thought Leadership? Know Your SME

by Kaitlin Loyal on Jan 30, 2018 in Marketing Strategy

Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]

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The Top 25 Content Marketing Influencers For 2018

The Top 25 Content Marketing Influencers For 2018

by Michael Brenner on Jan 29, 2018 in Content Marketing

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used. As we move into 2018, factors such as more widespread adoption of marketing automation, the […]

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5 Ways to Protect Your Business Against Brandjacking

5 Ways to Protect Your Business Against Brandjacking

by Shayla Price on Jan 29, 2018 in Marketing Strategy

Imagine that cyber pirates have seized your business’s online identity. They now have control over your public communication channels, including your website and social media platforms. This deliberate takeover is brandjacking. It’s the act of assuming the online identity of a brand with the intention of ruining the company’s reputation. Brandjacking negatively affects your credibility. […]

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