Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish

Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish

by Douglas Burdett on Jan 26, 2018 in Sales Alignment

For the 159th episode of The Marketing Book Podcast, I interviewed Debbie Qaqish, author of Rise of the Revenue Marketer.

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Which Content Syndication Networks Are Right for You?

Which Content Syndication Networks Are Right for You?

by Johanna Rivard on Jan 25, 2018 in Content Marketing

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts […]

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3 Steps on the Path to Cross Functional Agile Marketing Teams

3 Steps on the Path to Cross Functional Agile Marketing Teams

by Andrea Fryrear on Jan 25, 2018 in Agile Marketing

I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then […]

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Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

by Michael Brenner on Jan 24, 2018 in Search Marketing

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […]

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Marketing and Sales Content – Differences That Matter

Marketing and Sales Content – Differences That Matter

by Jim Burns on Jan 24, 2018 in Content Marketing

What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter? Effective sales content is a strategic imperative when […]

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Artificial Neural Networks: What Every Marketer Should Know

Artificial Neural Networks: What Every Marketer Should Know

by Michael Brenner on Jan 23, 2018 in Content Marketing

Artificial intelligence in marketing is a subject that is dominating the industry right now. From all the current applications in marketing automation and predictive analytics, to the all-important question: What’s next? To get a better understanding of where this profound shift in technology is taking us, let’s take a look at the thought processes that are […]

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