Your Marketing Automation Is a Content Marketing ROI Machine

Your Marketing Automation Is a Content Marketing ROI Machine

by Michael Brenner on Jan 22, 2018 in Content Marketing

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […]

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Can You Defend Yourself from these Digital Marketing Campaign Killers?

Can You Defend Yourself from these Digital Marketing Campaign Killers?

by Rohan Ayyar on Jan 22, 2018 in Marketing Strategy

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that […]

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Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall

Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall

by Douglas Burdett on Jan 19, 2018 in Sales Alignment

For the 158th episode of The Marketing Book Podcast, I interviewed Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.

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Building a Story-Driven Sales Deck That Wins More Business

Building a Story-Driven Sales Deck That Wins More Business

by John Miller on Jan 18, 2018 in Sales Alignment

How many people do you know who are overwhelmed by information? You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? The problem is information. There’s too much of it, and it can be […]

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8 Principles of High-Converting Landing Pages

8 Principles of High-Converting Landing Pages

by Johanna Rivard on Jan 18, 2018 in Content Marketing

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a […]

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The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

by Hessie Jones on Jan 17, 2018 in Marketing Strategy

As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]

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