Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

by Guest Author on Jan 17, 2018 in Marketing Strategy

Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better […]

Read Full Post

35 Marketing Automation Tools To Personalize Your Customer’s Journey

35 Marketing Automation Tools To Personalize Your Customer’s Journey

by Michael Brenner on Jan 16, 2018 in Content Marketing

One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation. Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […]

Read Full Post

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

by Mark Schmukler on Jan 16, 2018 in Content Marketing

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]

Read Full Post

How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

by Michael Brenner on Jan 15, 2018 in Content Marketing

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. More […]

Read Full Post

How to Manage Relationships with Your Customers Effectively

How to Manage Relationships with Your Customers Effectively

by Michael Brenner on Jan 15, 2018 in Marketing Strategy

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […]

Read Full Post

Weekend Reading: “Brand Seduction” by Daryl Weber

Weekend Reading: “Brand Seduction” by Daryl Weber

by Douglas Burdett on Jan 12, 2018 in Marketing Strategy

For the 157th episode of The Marketing Book Podcast, I interviewed Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands.

Read Full Post