Weekend Reading: “Brand Seduction” by Daryl Weber

Weekend Reading: “Brand Seduction” by Daryl Weber

by Douglas Burdett on Jan 12, 2018 in Marketing Strategy

For the 157th episode of The Marketing Book Podcast, I interviewed Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands.

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Quality and Quantity Content – Can You Really Have it All?

Quality and Quantity Content – Can You Really Have it All?

by Kaitlin Loyal on Jan 11, 2018 in Content Marketing

If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought […]

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Tips For Keeping Your Marketing Legal

Tips For Keeping Your Marketing Legal

by Ben Allen on Jan 10, 2018 in Marketing Strategy

Everybody, including the FTC, customers, competitors, and random people on the street, are looking to catch your business in a lie. If they do catch your business doing something wrong, especially in your marketing, it can mean a major payday for them, typically in the form of a lawsuit. As the public face for the […]

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Hit The Ground Running in 2018 with These Growth Tips for Your Business

Hit The Ground Running in 2018 with These Growth Tips for Your Business

by William Harris on Jan 10, 2018 in Marketing Strategy

Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about […]

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5 MarTech Trends That Will Evolve Marketing In 2018

5 MarTech Trends That Will Evolve Marketing In 2018

by Michael Brenner on Jan 9, 2018 in Content Marketing

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]

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Agile Marketing Examples & Case Studies

Agile Marketing Examples & Case Studies

by Andrea Fryrear on Jan 9, 2018 in Agile Marketing

The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […]

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