A Storytelling Approach to Internal Communications

A Storytelling Approach to Internal Communications

by John Miller on Jan 8, 2018 in Content Marketing

At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […]

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Weekend Reading: “Non-Obvious 2018” by Rohit Bhargava

Weekend Reading: “Non-Obvious 2018” by Rohit Bhargava

by Douglas Burdett on Jan 5, 2018 in Marketing Strategy

For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future.

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Empathy, Web and People: Improving The B2B Customer Experience

Empathy, Web and People: Improving The B2B Customer Experience

by Guest Author on Jan 4, 2018 in Content Marketing

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good […]

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20 Killer Tips to Create a Successful Online Store

20 Killer Tips to Create a Successful Online Store

by Guest Author on Jan 4, 2018 in Marketing Strategy

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website […]

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The Future Marketing Trends That Rocked 2017

The Future Marketing Trends That Rocked 2017

by Michael Brenner on Jan 3, 2018 in Content Marketing

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]

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No, Your Website Is NOT Done

No, Your Website Is NOT Done

by Guest Author on Jan 3, 2018 in Content Marketing

Imagine you owned a business with two locations next door to one another. One of them has not been updated since 2005, but it contains the reception area. The other is a freshly updated, beautiful and highly functional corporate headquarters. When a customer or prospect shows up to see your beautiful company HQ, they first […]

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