Creating Flow To Make Your Business Grow

Creating Flow To Make Your Business Grow

by Jake Sapirstein on Feb 28, 2018 in Marketing Strategy

Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals. Then, a spillway must be constructed to ensure there are ample opportunities to […]

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This Is The Clear Winner In The Content Marketing Quantity Vs Quality Debate

This Is The Clear Winner In The Content Marketing Quantity Vs Quality Debate

by Michael Brenner on Feb 28, 2018 in Content Marketing

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […]

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How to Create Winning Videos for Your Ecommerce Brand

How to Create Winning Videos for Your Ecommerce Brand

by William Harris on Feb 28, 2018 in Content Marketing

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]

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Using Data to Enhance the Customer Experience

Using Data to Enhance the Customer Experience

by Johanna Rivard on Feb 27, 2018 in Marketing Strategy

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in […]

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How To Measure Content Marketing To Reach Your Goals

How To Measure Content Marketing To Reach Your Goals

by Michael Brenner on Feb 26, 2018 in Content Marketing

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […]

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Agile Marketing Journey Continues: State of Agile Marketing 2018

Agile Marketing Journey Continues: State of Agile Marketing 2018

by Andrea Fryrear on Feb 26, 2018 in Agile Marketing

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]

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