7 Keys to Successful Email Marketing

7 Keys to Successful Email Marketing

by Angela Hausman on Jul 16, 2018 in Content Marketing

Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]

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4 Steps To Success In The New Demand Generation World

4 Steps To Success In The New Demand Generation World

by Rob Krekstein on Jun 4, 2014 in Demand Generation

Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business […]

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The Critical Ingredients Of Effective Demand Generation

The Critical Ingredients Of Effective Demand Generation

by Michael Brenner on Apr 21, 2014 in Demand Generation

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. This post is the latest from my former colleague and demand generation partner Rob […]

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Who Is Responsible For Demand Generation? Marketing or Sales

Who Is Responsible For Demand Generation? Marketing or Sales

by Rob Krekstein on Nov 25, 2013 in Demand Generation

Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from […]

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5 Tips To Create A Sales Call Center That Works

5 Tips To Create A Sales Call Center That Works

by Michael Brenner on Oct 4, 2012 in Demand Generation

Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike. I have spent time in both roles and the basic tenets of success in sales and marketing still come down to basic human nature. Help people […]

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5 Steps To Emails That Get You New Customers

5 Steps To Emails That Get You New Customers

by Rob Krekstein on Sep 20, 2012 in Demand Generation

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of […]

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