Agile Marketing, Interrupted (VIDEO)

Like it or not, marketing teams are going to experience interruptions.

They might be the good kind, like an emerging news event that we want to join the conversation about.

Or they might be the bad kind, like a PR disaster that we have to try and handle.

Then again, they might be the leadership kind. These usually come with a statement like, “You’re Agile now, you should be able to handle my arbitrary changes without batting an eye.”

Whatever their flavor, interruptions happen.

Check out this video where I share a few ways to deal with these interruptions:

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