The Complete Agile Marketing Guide to Your Managing Your Backlog

The Complete Agile Marketing Guide to Your Managing Your Backlog

by Andrea Fryrear on Jun 3, 2019 in Agile Marketing

Few things are more important to an effective Agile marketing team than a functioning marketing backlog, yet this particular practice is hard to get right. Many teams struggle with prioritization, scope, and sizing the work in backlog. These difficulties often lead to frustration and considerable lag time in updating the team’s to-do list. The marketing […]

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What is Agile Marketing: Everything You Need to Know

What is Agile Marketing: Everything You Need to Know

by Andrea Fryrear on May 30, 2019 in Content Marketing

[Editor’s Note: This post was originally published on Oct, 12, 2017 but is such a fan favorite that we’re re-posting. Thanks to Andrea for sharing these amazing insights with us.] As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their […]

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How to Use the 3 Most Popular Agile Marketing Practices

How to Use the 3 Most Popular Agile Marketing Practices

by Andrea Fryrear on May 8, 2019 in Content Marketing

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work. But just cobbling together a couple of new […]

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The Power of Hybrid Agile Marketing Frameworks

The Power of Hybrid Agile Marketing Frameworks

by Andrea Fryrear on May 1, 2019 in Content Marketing

Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams. Within just a few months, however, the cracks in this most […]

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Benefits of Agile Marketing: Stats You Need to Know

Benefits of Agile Marketing: Stats You Need to Know

by Andrea Fryrear on Apr 17, 2019 in Content Marketing

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. Maintaining the status quo can seem easy; in fact a belief that current marketing operations are working “well enough” is the second most commonly cited barrier to marketing […]

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When Crossfunctional Marketing Teams Make Sense

When Crossfunctional Marketing Teams Make Sense

by Andrea Fryrear on Feb 28, 2019 in Employee Activation

Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” As is often case with Agile marketing questions, there many potential answers […]

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