How to Use the 3 Most Popular Agile Marketing Practices

How to Use the 3 Most Popular Agile Marketing Practices

by Andrea Fryrear on May 8, 2019 in Content Marketing

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work. But just cobbling together a couple of new […]

Read Full Post

The Power of Hybrid Agile Marketing Frameworks

The Power of Hybrid Agile Marketing Frameworks

by Andrea Fryrear on May 1, 2019 in Content Marketing

Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams. Within just a few months, however, the cracks in this most […]

Read Full Post

Benefits of Agile Marketing: Stats You Need to Know

Benefits of Agile Marketing: Stats You Need to Know

by Andrea Fryrear on Apr 17, 2019 in Content Marketing

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. Maintaining the status quo can seem easy; in fact a belief that current marketing operations are working “well enough” is the second most commonly cited barrier to marketing […]

Read Full Post

When Crossfunctional Marketing Teams Make Sense

When Crossfunctional Marketing Teams Make Sense

by Andrea Fryrear on Feb 28, 2019 in Employee Activation

Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” As is often case with Agile marketing questions, there many potential answers […]

Read Full Post

A Complete Agile Marketing Definition

A Complete Agile Marketing Definition

by Andrea Fryrear on Feb 19, 2019 in Agile Marketing

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a […]

Read Full Post

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

by Andrea Fryrear on Jan 22, 2019 in Agile Marketing

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]

Read Full Post