Agile Marketing, Interrupted (VIDEO)

Agile Marketing, Interrupted (VIDEO)

by Andrea Fryrear on Oct 10, 2018 in Agile Marketing

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership […]

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Agile Won’t Fix Broken Marketing

Agile Won’t Fix Broken Marketing

by Andrea Fryrear on Sep 19, 2018 in Agile Marketing

No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what […]

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4 Steps to Scaled Agile Marketing

4 Steps to Scaled Agile Marketing

by Andrea Fryrear on Aug 29, 2018 in Agile Marketing

Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. I mean, just look at this diagram: Recently, however, one of the co-creators […]

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Agile Transformation as Told Through Gifs

Agile Transformation as Told Through Gifs

by Andrea Fryrear on Aug 23, 2018 in Agile Marketing

I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be Agile!” one day and reach the peak of high performance the next. The road to true agility, particular […]

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Meet the Marketing Owner, Agile Marketing’s Make or Break Role

Meet the Marketing Owner, Agile Marketing’s Make or Break Role

by Andrea Fryrear on Jul 9, 2018 in Agile Marketing

There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and […]

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The Problem with Projects (and the Agile Solution)

The Problem with Projects (and the Agile Solution)

by Andrea Fryrear on Jun 28, 2018 in Agile Marketing

It’s summer time, which means my two school-aged kids are home a lot more than usual. This situation comes with awesome things like family trips, running through the sprinklers, and eating melty popsicles, but it also includes a barrage of simultaneous demands. “Mom, I’m thirsty!” my son will yell from the backyard at exactly the […]

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