Meet the Marketing Owner, Agile Marketing’s Make or Break Role

Meet the Marketing Owner, Agile Marketing’s Make or Break Role

by Andrea Fryrear on Jul 9, 2018 in Agile Marketing

There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and […]

Read Full Post

The Problem with Projects (and the Agile Solution)

The Problem with Projects (and the Agile Solution)

by Andrea Fryrear on Jun 28, 2018 in Agile Marketing

It’s summer time, which means my two school-aged kids are home a lot more than usual. This situation comes with awesome things like family trips, running through the sprinklers, and eating melty popsicles, but it also includes a barrage of simultaneous demands. “Mom, I’m thirsty!” my son will yell from the backyard at exactly the […]

Read Full Post

The ROI of Agile Marketing Training

The ROI of Agile Marketing Training

by Andrea Fryrear on May 17, 2018 in Agile Marketing

Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better. But again like a top-quality blender, training can be expensive. Are Agile marketing workshops, coaching, and training really worth the cost? As a coach myself I’ll admit to […]

Read Full Post

Agile Transformation: As Told By Gifs

Agile Transformation: As Told By Gifs

by Andrea Fryrear on Apr 25, 2018 in Content Marketing

I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be Agile!” one day and reach the peak of high performance the next. The road to true agility, particular […]

Read Full Post

Agile Marketing Journey Continues: State of Agile Marketing 2018

Agile Marketing Journey Continues: State of Agile Marketing 2018

by Andrea Fryrear on Feb 26, 2018 in Agile Marketing

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]

Read Full Post

Agile Marketing Roles & Meetings

Agile Marketing Roles & Meetings

by Andrea Fryrear on Feb 15, 2018 in Agile Marketing

A successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words, Agile marketing roles and ceremonies. Team structure and meetings are often overlooked during process optimization, but fine-tuning them both (and making sure they work well together) can be the key […]

Read Full Post