When Crossfunctional Marketing Teams Make Sense

When Crossfunctional Marketing Teams Make Sense

by Andrea Fryrear on Feb 28, 2019 in Employee Activation

Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” As is often case with Agile marketing questions, there many potential answers […]

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A Complete Agile Marketing Definition

A Complete Agile Marketing Definition

by Andrea Fryrear on Feb 19, 2019 in Agile Marketing

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a […]

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The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

by Andrea Fryrear on Jan 22, 2019 in Agile Marketing

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]

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Do You Need an Agile Marketing Certification?

Do You Need an Agile Marketing Certification?

by Andrea Fryrear on Dec 4, 2018 in Agile Marketing

Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]

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Agile Marketing, Interrupted (VIDEO)

Agile Marketing, Interrupted (VIDEO)

by Andrea Fryrear on Oct 10, 2018 in Agile Marketing

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership […]

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Agile Won’t Fix Broken Marketing

Agile Won’t Fix Broken Marketing

by Andrea Fryrear on Sep 19, 2018 in Agile Marketing

No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what […]

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