The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

by Andrea Fryrear on Jan 22, 2019 in Agile Marketing

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]

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Do You Need an Agile Marketing Certification?

Do You Need an Agile Marketing Certification?

by Andrea Fryrear on Dec 4, 2018 in Agile Marketing

Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]

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Agile Marketing, Interrupted (VIDEO)

Agile Marketing, Interrupted (VIDEO)

by Andrea Fryrear on Oct 10, 2018 in Agile Marketing

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership […]

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Agile Won’t Fix Broken Marketing

Agile Won’t Fix Broken Marketing

by Andrea Fryrear on Sep 19, 2018 in Agile Marketing

No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what […]

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4 Steps to Scaled Agile Marketing

4 Steps to Scaled Agile Marketing

by Andrea Fryrear on Aug 29, 2018 in Agile Marketing

Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. I mean, just look at this diagram: Recently, however, one of the co-creators […]

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Agile Transformation as Told Through Gifs

Agile Transformation as Told Through Gifs

by Andrea Fryrear on Aug 23, 2018 in Agile Marketing

I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be Agile!” one day and reach the peak of high performance the next. The road to true agility, particular […]

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