Article by Andrea Fryrear

  • Do You Need an Agile Marketing Certification?

    Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members

    Read Full post
  • Agile Marketing, Interrupted (VIDEO)

    Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership

    Read Full post
  • Agile Won’t Fix Broken Marketing

    No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what

    Read Full post
  • 4 Steps to Scaled Agile Marketing

    Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. I mean, just look at this diagram: Recently, however, one of the co-creators

    Read Full post
  • Agile Transformation as Told Through Gifs

    I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be Agile!” one day and reach the peak of high performance the next. The road to true agility, particular

    Read Full post
  • Meet the Marketing Owner, Agile Marketing’s Make or Break Role

    There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and

    Read Full post
  • The Problem with Projects (and the Agile Solution)

    It’s summer time, which means my two school-aged kids are home a lot more than usual. This situation comes with awesome things like family trips, running through the sprinklers, and eating melty popsicles, but it also includes a barrage of simultaneous demands. “Mom, I’m thirsty!” my son will yell from the backyard at exactly the

    Read Full post
  • The ROI of Agile Marketing Training

    Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better. But again like a top-quality blender, training can be expensive. Are Agile marketing workshops, coaching, and training really worth the cost? As a coach myself I’ll admit to

    Read Full post
  • Agile Transformation: As Told By Gifs

    I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be Agile!” one day and reach the peak of high performance the next. The road to true agility, particular

    Read Full post
  • Agile Marketing Journey Continues: State of Agile Marketing 2018

    There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to

    Read Full post