Article by Andrea Fryrear

  • Agile Marketing Roles & Meetings

    A successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words, Agile marketing roles and ceremonies. Team structure and meetings are often overlooked during process optimization, but fine-tuning them both (and making sure they work well together) can be the key

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  • 3 Steps on the Path to Cross Functional Agile Marketing Teams

    I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then

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  • Agile Marketing Examples & Case Studies

    The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find

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  • Marketing, Meet Your Ultimate Metric

    Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and

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  • Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

    What did you do yesterday? What do you plan to do today? What’s standing in your way? These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure. But is a good Agile daily meeting nothing more than a rote

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  • Realizing an Unfulfilled Promise: How the Google Jamboard Enables True Agility

    “Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.” “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.” These two statements are both taken from the Agile Manifesto for Software Development, a revolutionary document

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  • 7 Simple Ways to Make Your Marketing More Agile

    It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conducting retrospectives, and striving for cross-functional teams are all worthy goals, and each of these should be on your Agile marketing roadmap. But the truth is, there are things you can begin doing today that will

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  • Benefits of Agile Marketing: 21 Stats You Need to Know

    If you’re running a marketing team based on Agile principles, looking to get all of the benefits of Agile marketing, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back

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  • Benefits of Agile Marketing: 21 Stats You Need to Know

      If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back into our old ways, to put on a command-and-control attitude

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  • Agile Marketing Takeaways from the 2017 State of Agile Report

    Would you like to better manage changing priorities on your marketing team? How about getting increased visibility into the projects marketing is working on? Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? According to the 11th annual State of Agile Report, these benefits are at the

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