Agile Marketing Journey Continues: State of Agile Marketing 2018

Agile Marketing Journey Continues: State of Agile Marketing 2018

by Andrea Fryrear on Feb 26, 2018 in Agile Marketing

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]

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Agile Marketing Roles & Meetings

Agile Marketing Roles & Meetings

by Andrea Fryrear on Feb 15, 2018 in Agile Marketing

A successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words, Agile marketing roles and ceremonies. Team structure and meetings are often overlooked during process optimization, but fine-tuning them both (and making sure they work well together) can be the key […]

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3 Steps on the Path to Cross Functional Agile Marketing Teams

3 Steps on the Path to Cross Functional Agile Marketing Teams

by Andrea Fryrear on Jan 25, 2018 in Agile Marketing

I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then […]

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Agile Marketing Examples & Case Studies

Agile Marketing Examples & Case Studies

by Andrea Fryrear on Jan 9, 2018 in Agile Marketing

The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […]

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Marketing, Meet Your Ultimate Metric

Marketing, Meet Your Ultimate Metric

by Andrea Fryrear on Dec 20, 2017 in Content Marketing

Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and […]

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Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

by Andrea Fryrear on Dec 5, 2017 in Agile Marketing

What did you do yesterday? What do you plan to do today? What’s standing in your way? These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure. But is a good Agile daily meeting nothing more than a rote […]

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