Article by Andrea Fryrear

  • Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy

    The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions. But this rosy picture actually leads to content overload and depressingly low

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  • 3 of the Biggest Agile Marketing Challenges

    Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” “Personalize everything to me individually, but don’t come off like a digital stalker.” “Maintain a work-life balance, but make sure to respond on social media 24-7.” “Don’t chase every shiny new tool, but keep up

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  • Agile Marketing is the Answer to Marketers’ Woes: Data on Why

    Time for the obvious statement of the day: marketing is a challenging field to work in. Data from Workfront’s Marketers Stress Report paints a picture of harried professionals just trying to keep their heads above water. Take, for example, the things that make marketers dread their jobs the most: Proving your value to people who

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  • Yes We Kanban: 5 Goals of This Scrum Alternative for Agile Marketing

    Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no means the only way to practice Agility on

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  • Are We There Yet? Launching Agile Marketing Cross The Chasm

    In April of 2016, Scott Brinker argued that Agile marketing is “crossing the chasm from early adopters to more mainstream organizations.” Just a few days later, Jim Ewel agreed that “Agile Marketing is starting to go mainstream,” but he wasn’t prepared to declare the chasm cleared. Then, in October, the Agile Marketing Facebook group opened

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  • Using Scrum for Marketing: An In-Depth Introduction

    Whenever people are involved in a complex, creative effort, whether they’re trying to send a rocket to space, build a better light switch, or capture a criminal, traditional management methods simply break apart. – Jeff Sutherland, Scrum When they hear the phrase “agile marketing,” most people think of Scrum. It was the original Agile methodology

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  • Beginner’s Guide to Kanban for Agile Marketing

    At the core of Kanban lies a paradox: by limiting the amount of work we do, we become more productive. When you consider how much time we lose to multitasking (or, more accurately, task switching, since no one can truly multitask), you can see why this seemingly paradoxical methodology is so useful. Compared to Scrum,

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  • The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

    When Charles Dickens wrote the immortal line, “It was the best of times, it was the worst of times,” I suspect he might have been living through a time of digital disruption much like the one marketers are experiencing now. Ok, maybe it wasn’t the rapid evolution of the Victorian publishing industry that inspired those

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  • Is Agile Marketing a Productivity Booster or Buzzword?

    It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad). It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re using it, thinking of using it, or perhaps, you’re in that group who just doesn’t quite

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