Realizing an Unfulfilled Promise: How the Google Jamboard Enables True Agility

Realizing an Unfulfilled Promise: How the Google Jamboard Enables True Agility

by Andrea Fryrear on Nov 8, 2017 in Content Marketing

“Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.” “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.” These two statements are both taken from the Agile Manifesto for Software Development, a revolutionary document […]

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7 Simple Ways to Make Your Marketing More Agile

7 Simple Ways to Make Your Marketing More Agile

by Andrea Fryrear on Oct 25, 2017 in Marketing Strategy

It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conducting retrospectives, and striving for cross-functional teams are all worthy goals, and each of these should be on your Agile marketing roadmap. But the truth is, there are things you can begin doing today that will […]

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Benefits of Agile Marketing: 21 Stats You Need to Know

Benefits of Agile Marketing: 21 Stats You Need to Know

by Andrea Fryrear on Oct 4, 2017 in Content Marketing

If you’re running a marketing team based on Agile principles, looking to get all of the benefits of Agile marketing, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back […]

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Benefits of Agile Marketing: 21 Stats You Need to Know

Benefits of Agile Marketing: 21 Stats You Need to Know

by Andrea Fryrear on May 24, 2017 in Marketing Strategy

If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […]

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Agile Marketing Takeaways from the 2017 State of Agile Report

Agile Marketing Takeaways from the 2017 State of Agile Report

by Andrea Fryrear on May 2, 2017 in Marketing Strategy

Would you like to better manage changing priorities on your marketing team? How about getting increased visibility into the projects marketing is working on? Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? According to the 11th annual State of Agile Report, these benefits are at the […]

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Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy

Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy

by Andrea Fryrear on Apr 20, 2017 in Marketing Strategy

The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions. But this rosy picture actually leads to content overload and depressingly low […]

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