Using Scrum for Marketing: An In-Depth Introduction

Using Scrum for Marketing: An In-Depth Introduction

by Andrea Fryrear on Mar 13, 2017 in Marketing Strategy

Whenever people are involved in a complex, creative effort, whether they’re trying to send a rocket to space, build a better light switch, or capture a criminal, traditional management methods simply break apart. – Jeff Sutherland, Scrum When they hear the phrase “agile marketing,” most people think of Scrum. It was the original Agile methodology […]

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Beginner’s Guide to Kanban for Agile Marketing

Beginner’s Guide to Kanban for Agile Marketing

by Andrea Fryrear on Mar 6, 2017 in Marketing Strategy

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The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

by Andrea Fryrear on Feb 28, 2017 in Marketing Strategy

When Charles Dickens wrote the immortal line, “It was the best of times, it was the worst of times,” I suspect he might have been living through a time of digital disruption much like the one marketers are experiencing now. Ok, maybe it wasn’t the rapid evolution of the Victorian publishing industry that inspired those […]

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Is Agile Marketing a Productivity Booster or Buzzword?

Is Agile Marketing a Productivity Booster or Buzzword?

by Andrea Fryrear on Feb 26, 2017 in Marketing Strategy

It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad). It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re using it, thinking of using it, or perhaps, you’re in that group who just doesn’t quite […]

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What Is Agile Marketing? [A Glossary of Terms]

What Is Agile Marketing? [A Glossary of Terms]

by Andrea Fryrear on Feb 22, 2017 in Content Marketing

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. A […]

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