Agile Marketing is the Answer to Marketers’ Woes: Data on Why

Agile Marketing is the Answer to Marketers’ Woes: Data on Why

by Andrea Fryrear on Apr 6, 2017 in Marketing Strategy

Time for the obvious statement of the day: marketing is a challenging field to work in. Data from Workfront’s Marketers Stress Report paints a picture of harried professionals just trying to keep their heads above water. Take, for example, the things that make marketers dread their jobs the most: Proving your value to people who […]

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Yes We Kanban: 5 Goals of This Scrum Alternative for Agile Marketing

Yes We Kanban: 5 Goals of This Scrum Alternative for Agile Marketing

by Andrea Fryrear on Mar 27, 2017 in Marketing Strategy

  Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no means the only way to practice Agility […]

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Are We There Yet? Launching Agile Marketing Cross The Chasm

Are We There Yet? Launching Agile Marketing Cross The Chasm

by Andrea Fryrear on Mar 20, 2017 in Marketing Strategy

In April of 2016, Scott Brinker argued that Agile marketing is “crossing the chasm from early adopters to more mainstream organizations.” Just a few days later, Jim Ewel agreed that “Agile Marketing is starting to go mainstream,” but he wasn’t prepared to declare the chasm cleared. Then, in October, the Agile Marketing Facebook group opened […]

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Using Scrum for Marketing: An In-Depth Introduction

Using Scrum for Marketing: An In-Depth Introduction

by Andrea Fryrear on Mar 13, 2017 in Marketing Strategy

Whenever people are involved in a complex, creative effort, whether they’re trying to send a rocket to space, build a better light switch, or capture a criminal, traditional management methods simply break apart. – Jeff Sutherland, Scrum When they hear the phrase “agile marketing,” most people think of Scrum. It was the original Agile methodology […]

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Beginner’s Guide to Kanban for Agile Marketing

Beginner’s Guide to Kanban for Agile Marketing

by Andrea Fryrear on Mar 6, 2017 in Marketing Strategy

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The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

by Andrea Fryrear on Feb 28, 2017 in Marketing Strategy

When Charles Dickens wrote the immortal line, “It was the best of times, it was the worst of times,” I suspect he might have been living through a time of digital disruption much like the one marketers are experiencing now. Ok, maybe it wasn’t the rapid evolution of the Victorian publishing industry that inspired those […]

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