The Rise and Fall of the Social Media Influencer

The Rise and Fall of the Social Media Influencer

by Angela Hausman on Jan 17, 2019 in Influencer Marketing

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them. But, today, the blush might be off the apple. What […]

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The Role of Marketing in Prototyping: Creating Prototypes with POP

The Role of Marketing in Prototyping: Creating Prototypes with POP

by Angela Hausman on Nov 15, 2018 in Marketing Strategy

Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. I am to fix that and I started with my class at […]

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How Content Drives the Customer Journey

How Content Drives the Customer Journey

by Angela Hausman on Nov 1, 2018 in Content Marketing

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion. How content drives the customer journey First, let’s take a look at the customer journey itself so we’re all […]

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Social Media Analytics Tools Marketers Should Use According to NetBase

Social Media Analytics Tools Marketers Should Use According to NetBase

by Angela Hausman on Oct 25, 2018 in Content Marketing

As time marches on, social media becomes a more important part of doing business. Through social media platforms like Facebook, Twitter, and Instagram, businesses can reach out to more potential customers, communicate with them, and generally do better business. Optimizing your social media requires analytics, such as KPI according to NetBase. Even though most people […]

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How To Avoid The Dysfunctional Customer Journey

How To Avoid The Dysfunctional Customer Journey

by Angela Hausman on Sep 27, 2018 in Content Marketing

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The dysfunctional customer journey Here’s what companies think their customers’ journeys look like: That is nice, linear, and shows customers moving seamlessly through the buying process which is optimal for both customers and firms. Unfortunately, the true buying […]

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Data Visualizations for Better Decisions

Data Visualizations for Better Decisions

by Angela Hausman on Sep 20, 2018 in Content Marketing

Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing. Data visualizations should support decision-making by drawing attention to relationships among data and relationships between your data and influential factors that may not be captured in your data. Data visualizations Take a look at the graphic above. […]

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