5 Reasons B2B Companies Should Use Social Media Marketing

5 Reasons B2B Companies Should Use Social Media Marketing

by Angela Hausman on Feb 26, 2019 in Social Media

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […]

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4 Secrets to Make the Most of Your Digital Marketing Budget

4 Secrets to Make the Most of Your Digital Marketing Budget

by Angela Hausman on Feb 25, 2019 in Marketing Strategy

Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses and consumers. However, digital marketing costs money, which means you simply need a good investment in order for your campaigns […]

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How to Leverage Happy Customers To Promote Your Brand

How to Leverage Happy Customers To Promote Your Brand

by Angela Hausman on Jan 30, 2019 in Marketing Strategy

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […]

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The Rise and Fall of the Social Media Influencer

The Rise and Fall of the Social Media Influencer

by Angela Hausman on Jan 17, 2019 in Influencer Marketing

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them. But, today, the blush might be off the apple. What […]

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The Role of Marketing in Prototyping: Creating Prototypes with POP

The Role of Marketing in Prototyping: Creating Prototypes with POP

by Angela Hausman on Nov 15, 2018 in Marketing Strategy

Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. I am to fix that and I started with my class at […]

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How Content Drives the Customer Journey

How Content Drives the Customer Journey

by Angela Hausman on Nov 1, 2018 in Content Marketing

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion. How content drives the customer journey First, let’s take a look at the customer journey itself so we’re all […]

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