How To Avoid The Dysfunctional Customer Journey

How To Avoid The Dysfunctional Customer Journey

by Angela Hausman on Sep 27, 2018 in Content Marketing

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The dysfunctional customer journey Here’s what companies think their customers’ journeys look like: That is nice, linear, and shows customers moving seamlessly through the buying process which is optimal for both customers and firms. Unfortunately, the true buying […]

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Data Visualizations for Better Decisions

Data Visualizations for Better Decisions

by Angela Hausman on Sep 20, 2018 in Content Marketing

Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing. Data visualizations should support decision-making by drawing attention to relationships among data and relationships between your data and influential factors that may not be captured in your data. Data visualizations Take a look at the graphic above. […]

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Digital Marketing Requires Mastery of Multiple Skills

Digital Marketing Requires Mastery of Multiple Skills

by Angela Hausman on Aug 30, 2018 in Content Marketing

Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it. Marketing before the Internet In the prehistoric age before the […]

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36 Rules for Social Media: Optimize your Digital Market Performance

36 Rules for Social Media: Optimize your Digital Market Performance

by Angela Hausman on Aug 16, 2018 in Social Media

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). And, while such images with lists designed to drive traffic are […]

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Influencer Marketing: It’s Not A Funnel

Influencer Marketing: It’s Not A Funnel

by Angela Hausman on Jul 23, 2018 in Content Marketing

Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves. In fact, influencers have a more limited impact on purchases — and their biggest impact comes at a small, defined portion of the purchase cycle. Thus, […]

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5 Keys to Successful Email Marketing

5 Keys to Successful Email Marketing

by Angela Hausman on Jul 16, 2018 in Content Marketing

Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]

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