Marketing Mind: Understand Your Customers to Optimize Performance

Marketing Mind: Understand Your Customers to Optimize Performance

by Angela Hausman on Jun 20, 2018 in Content Marketing

Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects. Marketing Mind Take a look at the infographic at the bottom of this post (if you have trouble reading it, simply click on the […]

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5 Keys to Analytics: Improve Your ROI with Better Insights

5 Keys to Analytics: Improve Your ROI with Better Insights

by Angela Hausman on Jun 13, 2018 in Content Marketing

Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated¬†into action. So, what are the keys to analytics that produce ROI? Keys to analytics #1. Deriving insights The #1 key […]

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