Article by Angela Hausman

  • 36 Rules for Social Media: Optimize your Digital Market Performance

    Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). And, while such images with lists designed to drive traffic are

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  • Influencer Marketing: It’s Not A Funnel

    Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves. In fact, influencers have a more limited impact on purchases — and their biggest impact comes at a small, defined portion of the purchase cycle. Thus,

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  • 7 Keys to Successful Email Marketing

    Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile

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  • Integrating 4 Critical Tactics for Digital Marketing Success

    Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these tactics

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  • Marketing Mind: Understand Your Customers to Optimize Performance

    Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects. Marketing Mind Take a look at the infographic at the bottom of this post (if you have trouble reading it, simply click on the

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  • 5 Keys to Analytics: Improve Your ROI with Better Insights

    Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated into action. So, what are the keys to analytics that produce ROI? Keys to analytics #1. Deriving insights The #1 key

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