Here’s Why Netflix Is Embracing Interactive Content (And You Should Too)

Here’s Why Netflix Is Embracing Interactive Content (And You Should Too)

by Anna Talerico on Jul 13, 2017 in Content Marketing

Who didn’t love Choose Your Own Adventure books as a kid? Being a kid is tough; there aren’t many things they can control. So it’s no wonder that millions of kids loved the Choose Your Own Adventure series. Those books offered personalized stories and control over their reading experience. Those same lessons apply to interactive […]

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There’s Never Been a Better Time to Launch Interactive Content (Here’s Why)

There’s Never Been a Better Time to Launch Interactive Content (Here’s Why)

by Anna Talerico on Feb 14, 2017 in Content Marketing

Twenty years ago, settling in with the morning paper and a cup of coffee was part of most adults’ morning routines. Eventually, that paper became non-essential as many decided the best way to stay up-to-date was to click through news on a desktop, generally at the office in between rounds of answering emails or hopping […]

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How a Good Quiz is Like a Great Conversation with your Buyer

How a Good Quiz is Like a Great Conversation with your Buyer

by Anna Talerico on Nov 2, 2016 in Content Marketing

Small talk can be super awkward. We’ve all been there: stuck at a party trying to make connections but every attempt at a conversation seems to be met with pauses. Maybe we panic and just begin hurling comments into thin air until our would-be acquaintance makes a polite excuse and walks away. For marketers, awkward […]

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Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content

Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content

by Anna Talerico on Aug 30, 2016 in Content Marketing

It’s no secret that the Internet loves quizzes. And why wouldn’t we? They’re an easy, fun way to test knowledge and gain new insights into our personalities. Over at the Content Marketing Institute, Jodi Harris sums up our obsession with quizzes best when she writes, “I know they are designed to artificially inflate the site’s […]

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Here’s Why I Didn’t Engage With Your Content

Here’s Why I Didn’t Engage With Your Content

by Anna Talerico on Jul 25, 2016 in Content Marketing

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]

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Beyond a First-Name Basis: Get Interactive to Hyper-Personalize Content

Beyond a First-Name Basis: Get Interactive to Hyper-Personalize Content

by Anna Talerico on Jul 5, 2016 in Content Marketing

It’s no secret that personalized content gets more attention and better engagement than vague, anonymous messaging. But adding interactive elements to personalized content could be the one-two punch that takes campaigns from good to great. Recently, VentureBeat confirmed what most marketers had long suspected: adding a personalized touch to marketing campaigns meant the difference between […]

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