Avoiding the Appearance of Evil: You Don’t Want to Look Like a Scam
by Ben Allen on Sep 11, 2018 in Marketing Strategy
There were snake oil sellers in the wild west, phone calls claiming they were selling copies of Reader’s Digest, Nigerian princes emailing anybody they could for a chance at their fortune, and people pretending to be your friend on social media claiming they are in trouble in Mexico and needing some cash. Scammers, hustlers, tricksters, […]
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5 Tips for Making Sure Your Influencer Marketing Is Worth the Money
by Ben Allen on Aug 21, 2018 in Social Media
Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales. But just like every other tool, if done incorrectly, influencer marketing can become a waste of money, or even hurt your business. If you plan on utilizing influencer […]
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How to Create a Work Culture Ideal for Creative Marketers
by Ben Allen on Aug 14, 2018 in Marketing Strategy
Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances. Too much pressure, and some creatives […]
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How to Successfully Market Your Crowdfunding Project
by Ben Allen on Jul 24, 2018 in Marketing Strategy
To start a business, you need seed money — something to work with in order to get started and get through that first round of expenses. There are a few different ways to get that money including: saving up your own money, taking out a loan, asking for investments, and crowdfunding. That last one is […]
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4 Lessons to Remember Before Rebranding Your Business
by Ben Allen on Jul 5, 2018 in Marketing Strategy
There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed […]
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How To Get Your Emails to Stand Out When Everybody Else is Sending Spam
by Ben Allen on Jun 18, 2018 in Marketing Strategy
“Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. It’s important for businesses to do that […]
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