How To Get Your Emails to Stand Out When Everybody Else is Sending Spam
by Ben Allen on Jun 18, 2018 in Marketing Strategy
“Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. It’s important for businesses to do that […]
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Your Business Has Been Hacked. Now What?
by Ben Allen on May 30, 2018 in Content Marketing
Your worst nightmare has come true. You drive into work, settle into your chair and pull up your company’s social media accounts to see if anything happened over night. The page or social media management software loads up and you find hundreds of notifications. A burst of excitement rushes through you. Did it finally happen? […]
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Keeping Your Marketing Fresh Year After Year
by Ben Allen on May 8, 2018 in Marketing Strategy
The world is constantly marching forward, and there is nothing you, your business, your marketing, or anybody else can do to stop it. Nobody can stay in high school forever, eventually they have to graduate. Children grow up, people move on, and new generations are born and old generations retire. Because the world is constantly […]
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Human Customer Support or Chatbot: Which is Right for Your Business?
by Ben Allen on Apr 30, 2018 in Marketing Strategy
The chatbot revolution is upon us. Many businesses and leaders in marketing are fully embracing chatbots as part of their strategy, meaning you need to start considering it too. Chatbots can fulfill a ton of different jobs in a company, such as a personal assistant or a data collector, but the one job most industries […]
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Finding and Fixing Flaws With Your Website
by Ben Allen on Apr 12, 2018 in Marketing Strategy
Just like a parent to their child, you might think your website is perfect. You’ve spent days or weeks on end designing it, building it, finding the perfect images to accompany engaging copy, and working late nights to finish it. You’ve invested so much time and energy into it, and now it’s time to sit […]
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How to Smoothly Transition Online Content Leads to your Sales Staff
by Ben Allen on Mar 19, 2018 in Content Marketing
Content marketing is one of the most effective forms of marketing in today’s online world. Consumers enjoy the ability to research a solution for a product in a no-pressure environment. Good content marketing guides consumers to identify what their problem is and then leads them to the ideal solution to fix it — one that […]
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