Article by Ben Allen

  • Avoiding the Appearance of Evil: You Don’t Want to Look Like a Scam

    11 Sep 2018 in Strategy

    There were snake oil sellers in the wild west, phone calls claiming they were selling copies of Reader’s Digest, Nigerian princes emailing anybody they could for a chance at their fortune, and people pretending to be your friend on social media claiming they are in trouble in Mexico and needing some cash. Scammers, hustlers, tricksters,

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  • 5 Tips for Making Sure Your Influencer Marketing Is Worth the Money

    21 Aug 2018 in Social Media

    Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales. But just like every other tool, if done incorrectly, influencer marketing can become a waste of money, or even hurt your business. If you plan on utilizing influencer

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  • How to Create a Work Culture Ideal for Creative Marketers

    14 Aug 2018 in Strategy

    Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances. Too much pressure, and some creatives

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  • How to Successfully Market Your Crowdfunding Project

    24 Jul 2018 in Strategy

    To start a business, you need seed money — something to work with in order to get started and get through that first round of expenses. There are a few different ways to get that money including: saving up your own money, taking out a loan, asking for investments, and crowdfunding. That last one is

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  • 4 Lessons to Remember Before Rebranding Your Business

    05 Jul 2018 in Strategy

    There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed

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  • How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

    18 Jun 2018 in Strategy

    “Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. It’s important for businesses to do that

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  • Your Business Has Been Hacked. Now What?

    30 May 2018 in Content Marketing

    Your worst nightmare has come true. You drive into work, settle into your chair and pull up your company’s social media accounts to see if anything happened over night. The page or social media management software loads up and you find hundreds of notifications. A burst of excitement rushes through you. Did it finally happen?

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  • Keeping Your Marketing Fresh Year After Year

    08 May 2018 in Strategy

    The world is constantly marching forward, and there is nothing you, your business, your marketing, or anybody else can do to stop it. Nobody can stay in high school forever, eventually they have to graduate. Children grow up, people move on, and new generations are born and old generations retire. Because the world is constantly

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  • Human Customer Support or Chatbot: Which is Right for Your Business?

    30 Apr 2018 in Strategy

    The chatbot revolution is upon us. Many businesses and leaders in marketing are fully embracing chatbots as part of their strategy, meaning you need to start considering it too. Chatbots can fulfill a ton of different jobs in a company, such as a personal assistant or a data collector, but the one job most industries

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  • Finding and Fixing Flaws With Your Website

    12 Apr 2018 in Strategy

    Just like a parent to their child, you might think your website is perfect. You’ve spent days or weeks on end designing it, building it, finding the perfect images to accompany engaging copy, and working late nights to finish it. You’ve invested so much time and energy into launching your new website and brand, and

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