How to Build Customer Trust in a World of Scandals

How to Build Customer Trust in a World of Scandals

by Ben Allen on Feb 20, 2018 in Content Marketing

Trust in the world is at an all time low. Time and time again, the public’s trust has been broken by corporations, politicians, celebrities, newspapers, social media, and more. Scammers and hackers run rampant online, trying to take advantage of anybody they can. It’s becoming harder and harder to build trust, as everyone just expects […]

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Tips For Keeping Your Marketing Legal

Tips For Keeping Your Marketing Legal

by Ben Allen on Jan 10, 2018 in Marketing Strategy

Everybody, including the FTC, customers, competitors, and random people on the street, are looking to catch your business in a lie. If they do catch your business doing something wrong, especially in your marketing, it can mean a major payday for them, typically in the form of a lawsuit. As the public face for the […]

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The Ethics of Marketing to Children and Teens

The Ethics of Marketing to Children and Teens

by Ben Allen on Nov 27, 2017 in Content Marketing

Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […]

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How to Come Up With Content Ideas Nobody Else Has Written About

How to Come Up With Content Ideas Nobody Else Has Written About

by Ben Allen on Nov 9, 2017 in Content Marketing

How many marketing articles have you seen around the idea that “content is king?” You’ve probably seen dozens of them, all following the same basic structure, sharing the same statistics, and basically saying the same thing over and over. Hundreds of these articles exist on hundreds of different marketing sites. Coming up with new ideas […]

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Should You Be Using Augmented Reality in Your Marketing?

Should You Be Using Augmented Reality in Your Marketing?

by Ben Allen on Oct 16, 2017 in Social Media

Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]

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Transforming One-Time Customers Into Returning Buyers

Transforming One-Time Customers Into Returning Buyers

by Ben Allen on Sep 11, 2017 in Marketing Strategy

A major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires […]

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