Article by Ben Allen

  • Transitioning Your E-Commerce Marketing To Including A Physical Store

    The world of brick and mortar retail stores is not dead. In fact, having a physical location comes with a lot of perks that e-commerce sites simply cannot compete with. So, as many sites grow in popularity, it becomes financially tempting for companies to open up a physical store to sell their products to a

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  • 4 Tactics to Improving Your Personas

    Understanding your target market is essential to successful marketing. An effective tool to doing this is utilizing personas to represent your target market. This takes raw data and understanding of a group of people and condenses it into a single fictional person. Then, you use that persona to guide and inform marketing decisions. A good

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  • How To Beat Out Industry Leaders In Content Marketing

    It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy. So that

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  • How To Create More Long Term Brand Promoters

    Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Brand

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  • The Psychology of Colors in Content Marketing

    Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break.

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  • Overcoming the Challenges of Big Data for the Small Business Marketer

    There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. Big data can be a powerful resource for marketers when building a campaign as you are basing decisions off of hard data and not your own assumptions. There

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  • How Will Wearables Change Your Future Marketing Strategies

    Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them. Preparing for a future filled with wearables like smartwatches, smart glasses, and shoes

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  • The Right Way To Produce Content for the Holidays

    It’s here. The holiday season. Everybody’s minds turn to gift giving and preparing for family and friend to visit. It can be hard to plan content for this time of year because people’s buying habits change so much. Deciding the right tactic is hard, especially when combined with the stress that comes at the end

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  • 4 Futuristic Content Tactics You’ll Want To Learn

    To truly succeed in content marketing, you have to adapt as new tools, tactics, and data all come out. Staying stuck in the past will only lead to declining returns and losing customer interest. Marketers need to look to the future to truly prepare for what’s to come. Not every predicted trend happens, but being

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  • Marketing To Millennials Is A Mistake

    The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults

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