Article by Ben Allen

  • Taking Control of Your Business’s Reputation

    Your business’s reputation goes hand in hand with your sales, especially when it comes down to a customer choosing between different companies. A business with a good reputation has lots of positive reviews, mentions on social media, and is in good standing with the world. Often, it feels like your reputation is in the hands

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  • The Marketer’s Approach To Overcoming The Content Writer’s Block

    Sometimes, you just don’t know what to make your content about. It’s ok. Writer’s block happens to the best of us. When a novelist hits a block, they’re encouraged to take a walk, read a book, listen to music and to free write. Their only concern is to get their ideas flowing again and resume

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  • Preparing Your Marketing Strategies For Chatbots

    Chatbots are the newest hot topic in the world of tech and marketing. Facebook’s recent announcement about Messenger supporting chatbots and that they want to open a chatbot store shows how they view the future of social interactions. This could be a huge change in how businesses interact with consumers.   As with every new

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  • How To Diagnose Boring Content (And Then Spice It Up)

    We are now in a stage where the general population demands constant entertainment. I blame the internet, with its wealth of cat gifs, Youtube, and instant access to everything you could ever want to know via search engines. And now we have your site, with visitors coming across it while roaming the internet. They might

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