Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

by Bill Conn on Nov 8, 2018 in Content Marketing

You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software. And bug fixes…don’t forget bug fixes. Spoiler alert: No one wants to […]

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Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All

Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All

by Bill Conn on Feb 8, 2018 in Content Marketing

On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […]

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3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

by Bill Conn on Dec 13, 2017 in Social Media

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]

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