Brian Carroll

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in s

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma busines

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But i

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been research

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Ch

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more h

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out.

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sa

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, the