How to Connect Better with Customers with Less Jargon

How to Connect Better with Customers with Less Jargon

by Brian Carroll on May 15, 2019 in Content Marketing

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For […]

Read Full Post

The Most Important B2B Marketing Metrics for CEOs

The Most Important B2B Marketing Metrics for CEOs

by Brian Carroll on May 14, 2019 in Content Marketing

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders. In sum, CEOs get […]

Read Full Post

4-Step Lead Generation Analysis to Optimize Sales Conversion

4-Step Lead Generation Analysis to Optimize Sales Conversion

by Brian Carroll on Apr 30, 2019 in Demand Generation

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel. We’ll […]

Read Full Post

How the Halo Effect Drives Demand Generation and Leads

How the Halo Effect Drives Demand Generation and Leads

by Brian Carroll on Apr 23, 2019 in Demand Generation

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company you keep.” He didn’t know it the time, but he explained a cognitive bias called the halo effect. […]

Read Full Post

The Expert Guide to Innovative Demand Generation

The Expert Guide to Innovative Demand Generation

by Brian Carroll on Apr 3, 2019 in Content Marketing

Do you routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old school” while the other half believe their approach is innovative. According to the report, almost all of […]

Read Full Post

2 Tips to Connect and Build Rapport with People Immediately

2 Tips to Connect and Build Rapport with People Immediately

by Brian Carroll on Mar 19, 2019 in Sales Alignment

Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […]

Read Full Post