Brian Carroll
Brian Carroll knows what drives B2B buyers. As the founder of the B2B Lead Blog, a researcher and lecturer on marketing best practices, and leader in empathy marketing, he’s at the epicenter of the shifting B2B marketing landscape. Brian is also the founder of the B2B Lead Roundtable LinkedIn Group with 19,533+ members.
Articles by Brian Carroll
By Brian Carroll on August 21st, 2017
You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and ove
By Brian Carroll on August 14th, 2017
Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking s
By Brian Carroll on July 19th, 2017
What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this