These Are The 3 Big Reasons Why Purpose Matters to Marketing

These Are The 3 Big Reasons Why Purpose Matters to Marketing

by Brian Carroll on Jul 26, 2017 in Marketing Strategy

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should.

Here’s why:

According to research, curated by Mack Fogelson, consider the following:

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Empathetic Marketing: How To Connect With Your Customers

Empathetic Marketing: How To Connect With Your Customers

by Brian Carroll on Jul 20, 2017 in Marketing Strategy

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

The post Empathetic Marketing: How To Connect With Your Customers appeared first on the B2B Lead Blog.

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What Can B2B Marketers Gain from Growth Hacking? [Infographic]

What Can B2B Marketers Gain from Growth Hacking? [Infographic]

by Brian Carroll on Jul 19, 2017 in Marketing Strategy

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]

The post What Can B2B Marketers Gain from Growth Hacking? appeared first on the B2B Lead Blog.

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