Article by Brian Jens

  • Factors to estimate how much your mobile app idea will cost

    Recent studies show that 86% of customers’ mobile time is spent on applications. To keep up with the times, small and big business owners are investing more and more in mobile app development. Most people have no idea of which criteria affect the cost of the app development and don’t know how to plan the

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  • 8 Essential Tips for Each and Every Leader

    Running a business requires many skills, from accurate planning to saving the obtained performance indicators. Business management is very challenging: customer service, attention to employees, preservation of personal goals and ideals – all these and much more can become a very heavy burden to you. However, there are dozens of tips to simplify an entrepreneur

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  • The Future of Social Media

      Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known

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  • Graphic Design Process: Creating an Impressive Logo

    As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo

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  • A Few Techniques of Logo Design

    A logo can be a panacea for increasing the company’s profits. This sign can do real financial miracles. To create a quality logo, you need to examine the needs of the market, the competitive advantages of your company, and the target audience carefully. However, in this article, we will touch on only a small part

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  • Marketing and Branding: the Psychology of Color

    Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an

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  • How To Design A Profitable Landing Page

    A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear. To do this, you need to consider

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