Article by Brooke B. Sellas

  • Perfecting Your Digital Call-To-Action (With Examples!)

    Update: This post originally published in Oct, 2018. Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media

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  • Perfecting Your Digital Call-To-Action (With Examples!)

    Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some

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  • With Intelligent Tools on the Rise, How Do Brands Stay Human?

    Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping

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  • When Does Outsourcing Social Media ROI Make Sense?

    Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including measuring the ROI of content. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help

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  • Prepare For Instagram Marketing To Become Pay-To-Play

    “Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First

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