When Does Outsourcing Social Media ROI Make Sense?

When Does Outsourcing Social Media ROI Make Sense?

by Brooke B. Sellas on Nov 21, 2018 in Content Marketing

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together. Not […]

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Prepare For Instagram Marketing To Become Pay-To-Play

Prepare For Instagram Marketing To Become Pay-To-Play

by Brooke B. Sellas on Nov 8, 2018 in Social Media

“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First […]

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Perfecting Your Digital Call-To-Action (With Examples!)

Perfecting Your Digital Call-To-Action (With Examples!)

by Brooke B. Sellas on Oct 17, 2018 in Content Marketing

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some […]

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