Article by Carter Grimm

  • 16 Influencer Marketing Tips & Strategies to Reach New Audiences

    Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences, which comes from being well-respected in the industry. Becoming an influencer is achieved through hard work, passion, and excellent community management skills. Not to mention, having a captivating or likable personality

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  • Is Your Marketing Ready for Web 3.0?

    The internet is in a constant state of flux. This often makes locking down effective digital marketing practices difficult. Trends are always changing, always evolving, leaving us marketers to pick up the pieces and figure out – what works? Take the advent of social media for example. Before TikTok and Instagram were providing brands with

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  • Lead Nurturing: The Biggest Challenges & Mistakes

    Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who will contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn into

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  • Yes, Organic Search Rankings Are Important!

    Getting views on the content you publish for your website isn’t exactly the easiest thing to accomplish. It’s really easy to throw money at paid advertising to bolster your impressions on your content marketing efforts, even if it does hurt to see a chunk of your marketing budget disappear. But believe it or not, organic

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  • The True Power of Contextual Marketing

    In marketing, the primary goal is to send the right message to the right people at the right time using the right channel… right? According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and contextualized according to the particular needs, wants, and

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  • The Ultimate Guide to Paid Content Marketing

    Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far. But what if I told you there’s a way to give your content marketing a little boost in

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  • The Super-Smart Guide to Content Optimization

    Your content marketing efforts are one of the most important facets of your digital marketing strategy. Because you follow a distribution plan, your content is plastered everywhere. This is great news! After all, the more platforms your content is shared on, the more chances it has to fall in front of prospective clients’ eyes. But

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  • How To Effectively Segment Your Email List

    Email marketing almost feels like a retro form of digital marketing nowadays. With the development of social media and general content marketing, sometimes your email efforts might hit the backburner. Resist this urge! Email marketing is important to your efforts, and needs time and attention to maximize its output. We all know that email marketing

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  • How to Analyze the Performance of Your Digital Media

    Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. The ever-growing world of social media and even the traditional forms of email marketing have created ideal platforms to share your content directly with

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  • Is Digital Marketing the Only Form of Marketing in 2023?

    Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts. This isn’t a

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