Article by Carter Grimm

  • 20 Handy B2B Lead Generation Resources

    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Here’s a great one from Trustmary.com showing the differences between B2B

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  • 10 Examples of Awesome Landing Pages that Convert

    To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with

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  • Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

    Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.  By creating and publishing your own content

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  • The Importance of Offline Lead Generation

    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Online media giants often give

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  • Lead Generation Metrics You Should Be Aware Of

    An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objectives that will have the biggest impact on what matters most in

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  • 10 Tips to Align Your Sales and Marketing Teams

    Sales and marketing alignment is key to driving success regardless of your industry. Believe it or not, teamwork does in fact make the dream work for your marketing campaigns. Source: Teamgate The disconnect stems from the two team’s seemingly disparate goals. The marketing team is expected to generate as many leads as possible, while the

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  • 10 Ways To Turn Visitors Into Customers

    Watching the number of real visitors to your site increase in real-time is pretty awesome. But visits alone do not equate to a successful business. To make money, you’ve got to convert some of those visitors into customers and accelerate sales. Thankfully, there’s plenty you can do to get the ball rolling and start turning

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  • 15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

    Original content is great. You feel good creating it, and you have something fresh, entertaining, and/or useful for your readers and followers. It’s probably the most fun part of a digital marketing campaign. But here’s the thing – producing that original content day after day means that you could be sacrificing other important aspects of

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  • The Essentials of Account-Based Marketing

    In the modern era, adopting an Account-Based Marketing (ABM) approach is a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played the biggest role in this evolution. The

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  • How To Cut Your Paid Advertising in Half and Boost Revenue

    Advertising is expensive. But what’s that old business cliché? You’ve got to SPEND money to MAKE money. Perhaps this cliché is incomplete. How about – you’ve got to spend money to make money (but not TOO much money!)  Basically, throwing money at your advertising efforts isn’t always the ideal strategy. In fact, you don’t have

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