Article by Carter Grimm

  • MQL to SQL: The Qualification Process [Infographic]

    07 Sep 2022 in Content Marketing

    The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy, so your interactions with your leads must vary depending on what life cycle stage they are in. For example, discussing details of a product

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  • 5 Content Marketing Ideas Inspired by The Rock

    07 Sep 2022 in Content Marketing

    Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your audience is important for the growth of your business. But let’s face it – sometimes the creative well runs dry. As a content marketer, it’s important to be following pages bigger than yours to see what works

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  • You Need to Define an Effective Criteria for Lead Scoring

    30 Aug 2022 in Content Marketing

    Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. This post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more importantly, your target audience. Source: Renderforest Essentially, lead scoring can help you

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  • 10 Content Marketing Tips for Brands & Marketers

    30 Aug 2022 in Content Marketing

    Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you aren’t effectively using content marketing – check out this graphic from Codefuel.com. Some studies suggest digital ad spending will soar to

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  • 7 Tips to Make Leads Easier for Sales Teams to Close

    24 Aug 2022 in Content Marketing

    Cold calls are tough. Getting a call in the middle of family dinner from a salesman is the worst. Even the most experienced sales professionals loathe the thought of having to pick up a phone to launch into a pitch with a total stranger on a weeknight. No one involved in these transactions enjoys them.

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    How to Use Psychology to Convert More Leads

    23 Aug 2022 in Content Marketing

    As a marketer, your job is to get your target audience on your team. Competition is tough, and you need any edge you can get to turn prospects into better leads. Marketing is a mind game, and you can (and should) use tenets of basic psychology in your content marketing to get ahead of the

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  • Content Marketing for Startups: How to Get Traffic Out the Gate

    23 Aug 2022 in Content Marketing

    Building a startup from scratch is difficult. Creating the foundation is difficult and time consuming – and what would all of that hard work amount to without people knowing about your business? Honestly, a waste. Enter – content marketing. Content marketing is the sustainable and cost effective tool to get your product or service in

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  • 20 Handy B2B Lead Generation Resources

    10 Aug 2022 in Content Marketing

    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Here’s a great one from Trustmary.com showing the differences between B2B

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  • 10 Examples of Awesome Landing Pages that Convert

    09 Aug 2022 in Content Marketing

    To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with

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  • Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

    09 Aug 2022 in Content Marketing

    Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.  By creating and publishing your own content

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