Article by Carter Grimm

  • 10 Content Marketing Tips for Brands

    Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you aren’t effectively using content marketing – check out this graphic from Codefuel.com. Some studies suggest digital ad spending will soar to

    Read Full post
  • 7 Tips to Make Leads Easier for Sales Teams to Close

    Cold calls are tough. Getting a call in the middle of family dinner from a salesman is the worst. Even the most experienced sales professionals loathe the thought of having to pick up a phone to launch into a pitch with a total stranger on a weeknight. No one involved in these transactions enjoys them.

    Read Full post
  • MIG Feature Image Templat

    How to Use Psychology to Convert More Leads

    As a marketer, your job is to get your target audience on your team. Competition is tough, and you need any edge you can get to turn prospects into better leads. Marketing is a mind game, and you can (and should) use tenets of basic psychology in your content marketing to get ahead of the

    Read Full post
  • Content Marketing for Startups: How to Get Traffic Out the Gate

    Building a startup from scratch is difficult. Creating the foundation is difficult and time consuming – and what would all of that hard work amount to without people knowing about your business? Honestly, a waste. Enter – content marketing. Content marketing is the sustainable and cost effective tool to get your product or service in

    Read Full post
  • How to Scale Up Your Content Creation (Without Sacrificing Quality)

    Creating content for your website is a rewarding process. A labor of love, if you will. The more you do it, the better you get, and the more customer traffic you get. While your business grows with your hard work, you will need to expand every aspect of your operation to continue smashing through your

    Read Full post
  • 20 Handy B2B Lead Generation Resources

    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Here’s a great one from Trustmary.com showing the differences between B2B

    Read Full post
  • 10 Examples of Awesome Landing Pages that Convert

    To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with

    Read Full post
  • Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

    Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.  By creating and publishing your own content

    Read Full post
  • The Importance of Offline Lead Generation

    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Online media giants often give

    Read Full post
  • Lead Generation Metrics You Should Be Aware Of

    An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objectives that will have the biggest impact on what matters most in

    Read Full post