Article by Carter Grimm

  • The Importance of Offline Lead Generation

    04 Aug 2022 in Content Marketing

    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Online media giants often give

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  • Lead Generation Metrics You Should Be Aware Of

    03 Aug 2022 in Content Marketing

    An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objectives that will have the biggest impact on what matters most in

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  • 10 Ways To Turn Visitors Into Customers

    26 Jul 2022 in Content Marketing

    Watching the number of real visitors to your site increase in real-time is pretty awesome. But visits alone do not equate to a successful business. To make money, you’ve got to convert some of those visitors into customers and accelerate sales. Thankfully, there’s plenty you can do to get the ball rolling and start turning

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  • 15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

    20 Jul 2022 in Content Marketing

    Original content is great. You feel good creating it, and you have something fresh, entertaining, and/or useful for your readers and followers. It’s probably the most fun part of a digital marketing campaign. But here’s the thing – producing that original content day after day means that you could be sacrificing other important aspects of

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  • The Essentials of Account-Based Marketing

    19 Jul 2022 in Content Marketing

    In the modern era, adopting an Account-Based Marketing (ABM) approach is a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played the biggest role in this evolution. The

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  • How To Cut Your Paid Advertising in Half and Boost Revenue

    19 Jul 2022 in Content Marketing

    Advertising is expensive. But what’s that old business cliché? You’ve got to SPEND money to MAKE money. Perhaps this cliché is incomplete. How about – you’ve got to spend money to make money (but not TOO much money!)  Basically, throwing money at your advertising efforts isn’t always the ideal strategy. In fact, you don’t have

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  • 5 Real Estate Agent Digital Marketing Tips

    12 Jul 2022 in Content Marketing

    The real estate industry is extremely competitive, and you have to be creative and forward-thinking to keep your company ahead of the curve. Enter: Digital Marketing. For many, competitiveness attracts them to the industry. They thrive on the challenge it presents and on finding the best ways to promote their business. According to Invideo, more

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  • 10 Tips To Increase Eyeballs And Conversion

    05 Jul 2022 in Content Marketing

    Generating conversions for your digital marketing efforts can be TOUGH. Even if you’ve put the basic work in (like content marketing and perfecting your social media game), you can still fall short of where you COULD be. So why put the effort in? Well, your website is important – essential to your business’ success. Ithemes.com

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  • Account-Based Marketing: Is it Worth the Hassle?

    07 Jun 2022 in Content Marketing

    How can you effectively target your ideal consumer? In short, who are the big money-making clients for your business, and how are you marketing to them? Most importantly, how can you improve your customer retention rates and contract value? There are tons of strategies you could try, but only one will check all of these

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  • positive return on marketing investment

    How To Get A Positive Return On Your Marketing Investment

    20 Apr 2022 in Strategy

    Calculating return on your marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results that are tricky to quantify. This may sound daunting – but creating a strong strategy for long-term growth

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