Article by Cameron Brain

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  Employee Advocacy for Marketing: Data & Strategy

  11 Mar 2020 in Employee Activation

  With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing

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  8 Gamification Strategies to Encourage Social Media Advocacy

  11 Dec 2019 in Employee Activation

  When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and

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  Why You Should Use Social Media to Build Your Employer Brand [Infographic]

  04 Nov 2019 in Employee Activation

  Whether you are in marketing, social media, or recruiting, you’ve probably found yourself hearing about “employer branding.” The term and strategy is not exactly new, but the value of it has increased dramatically in the digital age and with social media platforms. Typically, when we think of “social media,” immediately our minds tend to gravitate

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  Creating Content That Your Company’s Employees Will Love Sharing

  08 Jul 2019 in Employee Activation

  You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited. According to Weber Shandwick, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company.

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  How to Write for Corporate Social Media Channels (And Expand Social Reach)

  02 Apr 2019 in Social Media

  In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. Think about this, close to half the world’s

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  How True Employee Engagement Leads to Genuine Employee Advocacy

  20 Feb 2019 in Employee Activation

  Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. (Source: Everyone Social) Employees of

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  The Marketing Tactic Your Company Is Most Likely Not Utilizing

  26 Nov 2018 in Strategy

  Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. However, there is a very important tactic that is often overlooked by business leaders and marketers – encouraging employees to promote the company and their

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  Are You Ignoring Your Biggest Marketing Asset?

  10 Sep 2018 in Strategy

  You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. This is also where your company’s marketing department comes in. And

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  5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

  20 Jun 2018 in Strategy

  Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic

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  How to Get Your Employees to Care About Social Media and Employee Advocacy

  23 May 2018 in Social Media

  A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario

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