How to Write for Corporate Social Media Channels (And Expand Social Reach)
by Cameron Brain on Apr 2, 2019 in Social Media
In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. Think about this, close to half the world’s […]
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How True Employee Engagement Leads to Genuine Employee Advocacy
by Cameron Brain on Feb 20, 2019 in Employee Activation
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. (Source: Everyone Social) Employees of […]
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The Marketing Tactic Your Company Is Most Likely Not Utilizing
by Cameron Brain on Nov 26, 2018 in Marketing Strategy
Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. However, there is a very important tactic that is often overlooked by business leaders and marketers – encouraging employees to promote the company and their […]
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Are You Ignoring Your Biggest Marketing Asset?
by Cameron Brain on Sep 10, 2018 in Marketing Strategy
You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. This is also where your company’s marketing department comes in. And […]
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5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company
by Cameron Brain on Jun 20, 2018 in Marketing Strategy
Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […]
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How to Get Your Employees to Care About Social Media and Employee Advocacy
by Cameron Brain on May 23, 2018 in Social Media
A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario […]
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