Creating Content That Your Company’s Employees Will Love Sharing
by Cameron Brain on Jul 8, 2019 in Employee Activation
You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited. According to Weber Shandwick, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. […]
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Employee Advocacy for Marketing: The Data Your Company Needs to Know [Infographic]
by Cameron Brain on May 1, 2019 in Employee Activation
With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing […]
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How to Write for Corporate Social Media Channels (And Expand Social Reach)
by Cameron Brain on Apr 2, 2019 in Social Media
In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. Think about this, close to half the world’s […]
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How True Employee Engagement Leads to Genuine Employee Advocacy
by Cameron Brain on Feb 20, 2019 in Employee Activation
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. (Source: Everyone Social) Employees of […]
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The Marketing Tactic Your Company Is Most Likely Not Utilizing
by Cameron Brain on Nov 26, 2018 in Marketing Strategy
Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. However, there is a very important tactic that is often overlooked by business leaders and marketers – encouraging employees to promote the company and their […]
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Are You Ignoring Your Biggest Marketing Asset?
by Cameron Brain on Sep 10, 2018 in Marketing Strategy
You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. This is also where your company’s marketing department comes in. And […]
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