5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

by Cameron Brain on Jun 20, 2018 in Marketing Strategy

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […]

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How to Get Your Employees to Care About Social Media and Employee Advocacy

How to Get Your Employees to Care About Social Media and Employee Advocacy

by Cameron Brain on May 23, 2018 in Social Media

A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario […]

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