5 Must-Have Tips for Successful Account Based Marketing

5 Must-Have Tips for Successful Account Based Marketing

by Dana Trismen on Sep 26, 2018 in Content Marketing

Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. These target accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall. Successfully executing ABM involves building personalized outreach strategies for each of […]

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