How to Manage Relationships with Your Customers Effectively

How to Manage Relationships with Your Customers Effectively

by Dan Steiner on Jan 15, 2018 in Marketing Strategy

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […]

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Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site

Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site

by Dan Steiner on Dec 18, 2017 in Marketing Strategy

Even as marketers, we need to ensure that our home on the web is handled. It needs to be set up correctly, as well as maintained. The following two issues are not as much fun as planning the next marketing strategy. They are not as interesting as running a content marketing campaign. So, what do […]

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Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

by Dan Steiner on Dec 13, 2017 in Content Marketing

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […]

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12 Awesome Directories For Promoting Your Online Business

12 Awesome Directories For Promoting Your Online Business

by Dan Steiner on Nov 6, 2017 in Marketing Strategy

I remember fifteen years ago opening up a store online was a big deal. It was insanely complicated, promotion was non-existent and unless you were on a platform like eBay you probably weren’t going to get that far. Today we see a very different landscape. Online businesses are just a standard part of selling a […]

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How Mobile App Development is Fueling Digital Marketing

How Mobile App Development is Fueling Digital Marketing

by Dan Steiner on Oct 9, 2017 in Marketing Strategy

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […]

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3 Reasons Why Medium-Sized Businesses Need Contract Management

3 Reasons Why Medium-Sized Businesses Need Contract Management

by Dan Steiner on Sep 18, 2017 in Marketing Strategy

Contracts are essential for large companies. It is a part of the normal business protocol. ¬†Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […]

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