Is a Podcast the Right Choice for Your Content Marketing Strategy?

Is a Podcast the Right Choice for Your Content Marketing Strategy?

by Dan Steiner on Aug 8, 2016 in Content Marketing

At one time, podcasts had a very small, specialized audience made up of those who were ambitious enough to find and download them to their devices. However, in recent years podcasts have grown in popularity, due in part to the phenomenal success of Serial. Device owners also find it easier to search and play podcasts, […]

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4 Killer Facebook Hacks You Should Be Using

4 Killer Facebook Hacks You Should Be Using

by Dan Steiner on Aug 2, 2016 in Social Media

If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. And those hours add up! We’ve found some amazing hacks […]

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3 Common Reasons Google Isn’t Indexing Your Website

3 Common Reasons Google Isn’t Indexing Your Website

by Dan Steiner on Jul 12, 2016 in Search Marketing

You can spend weeks developing a website for your business, only to find that customers can’t even find it. Without visibility in search engines, all of that hard work will go to waste. When a customer enters keywords that should help them find your site, if they see only your competitors’ sites, you’ll quickly lose […]

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Promoting a Blog 101: Building an Audience & Getting Traffic

Promoting a Blog 101: Building an Audience & Getting Traffic

by Dan Steiner on Jul 10, 2016 in Marketing Strategy

If you’ve built a blog, it’s not worth much if people aren’t visiting, reading, and sharing your content. Promotion is a critical step in monetizing your blog, and turning it from a hobby into a business, or a promotional vehicle for your business. Before you start promoting your blog, however, you must first make sure […]

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When Location Matters: How to Reach Customers by Region on Social Media

When Location Matters: How to Reach Customers by Region on Social Media

by Dan Steiner on May 16, 2016 in Social Media

Web searches continue to increase in sophistication, with results often mirroring exactly the information a customer needs. If someone wants to find a great restaurant nearby, search algorithms can immediately determine that person’s approximate location and deliver results to match. Even social media searches have gradually moved toward location-based results. A search for restaurants on […]

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Are Your Emails Responsive? Tips for Making Sure Your Message Reaches Customers

Are Your Emails Responsive? Tips for Making Sure Your Message Reaches Customers

by Dan Steiner on May 12, 2016 in Marketing Strategy

Businesses put a great deal of thought into the emails they send potential customers. They work hard to craft the perfect message, sometimes even taking pains to make it visually appealing. All too often, this work is done with the desktop experience in mind, despite the fact that more than half of all emails are […]

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