3 Research-Based Insights to Prevent Lead Generation Failure

3 Research-Based Insights to Prevent Lead Generation Failure

by David Fortino on Jul 28, 2017 in Demand Generation

As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet lead-based goals. Lucky for you, I have three […]

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B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

by David Fortino on Apr 27, 2017 in Demand Generation

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […]

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B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

by David Fortino on Feb 20, 2017 in Demand Generation

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in […]

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