A Guide to Creating Content in the Best Formats For Your Audience

A Guide to Creating Content in the Best Formats For Your Audience

by Diana Beyer on Jun 21, 2016 in Content Marketing

There are so many formats to consider when deciding how to present information to your audience. First and foremost there is what you’re capable of. If you can’t make video content because you don’t have the tools, well then that answers that question! If you are in the fortunate position where you do have more […]

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How to Use Storytelling to Engage and Persuade Consumers

How to Use Storytelling to Engage and Persuade Consumers

by Diana Beyer on Jun 14, 2016 in Content Marketing

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations. As you may have noticed by all those new cars on the streets, it’s […]

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Making Money with Social Media – 6 Rules for Marketers

Making Money with Social Media – 6 Rules for Marketers

by Diana Beyer on May 23, 2016 in Social Media

Cats. Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]

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Getting Your Main Message to Your Target Audience

Getting Your Main Message to Your Target Audience

by Diana Beyer on May 18, 2016 in Marketing Strategy

The whole point of any marketing campaign is to reach the right audience with the right message at the right time. In the realm of digital marketing, there is rarely such as a thing as a single, big marketing campaign except perhaps when you are new. After that, one marketing “campaign” just runs into the […]

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