The 2 Things You Must Nail For Lead-Generating B2B Content

The 2 Things You Must Nail For Lead-Generating B2B Content

by Douglas Burdett on Aug 3, 2015 in Demand Generation

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson (Corporate Executive Board). […]

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The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy

The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy

by Douglas Burdett on Jul 30, 2015 in Social Media

Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. Most of those companies want to do more, […]

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Want More Leads But Don’t Have A Blog? Here’s How To Get Started

Want More Leads But Don’t Have A Blog? Here’s How To Get Started

by Douglas Burdett on Jul 28, 2015 in Demand Generation

Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. Marketing analyst Rebecca Lieb from the Altimeter Group puts it this way: “Content is the atomic particle of all […]

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