Douglas Burdett, Author at Marketing Insider Group - Page 2 of 9

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.

Article by Douglas Burdett

Weekend Reading: “Inbound Organization” by Todd Hockenberry

20 Apr 2018 in Strategy

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.
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Weekend Reading: “Close Deals Faster” by John Asher

13 Apr 2018 in Sales Alignment

For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method.
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Weekend Reading: “Selling Boldly” by Alex Goldfayn

06 Apr 2018 in Sales Alignment

For the 169th episode of The Marketing Book Podcast, I interviewed Alex Goldfayn, author of Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales.
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Weekend Reading: “Superconsumers” by Eddie Yoon

30 Mar 2018 in Strategy

For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.
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Weekend Reading: “Never Lose a Customer Again” by Joey Coleman

23 Mar 2018 in Strategy

For the 167th episode of The Marketing Book Podcast, I interviewed Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.
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Weekend Reading: “The Story Telling Edge” by Joe Lazauskas and Shane Snow

16 Mar 2018 in Content Marketing

For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You.
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Weekend Reading: “Stop Selling and Start Leading” By Deb Calvert

09 Mar 2018 in Sales Alignment

For the 165th episode of TheMarketing Book Podcast, I interviewed Deb Calvert, co-author of Stop Selling & Start Leading: How to Make Extraordinary Sales Happen.
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Weekend Reading: “Sandler Enterprise Selling” By Dave Mattson

02 Mar 2018 in Sales Alignment

For the 164th episode of The Marketing Book Podcast, I interviewed Dave Mattson, co-author of Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts.
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Weekend Reading: “Shift Ahead” By Allen Adamson

23 Feb 2018 in Strategy

For the 163rd episode of The Marketing Book Podcast, I interviewed Allen Adamson, co-author with Joel Steckel of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.
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Weekend Reading: “Do Good” By Anne Bahr Thompson

16 Feb 2018 in Strategy

For the 162nd episode of The Marketing Book Podcast, I interviewed Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit.
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