Douglas Burdett, Author at Marketing Insider Group - Page 3 of 9

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.

Article by Douglas Burdett

Weekend Reading: “Iconic Advantage” By Soon Yu

09 Feb 2018 in Strategy

For the 161st episode of The Marketing Book Podcast, I interviewed Soon Yu, co-author with Dave Birss of Iconic Advantage: Don’t Chase the New, Innovate the Old.
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Weekend Reading: “Creating Signature Stories” By David Aaker

02 Feb 2018 in Content Marketing

For the 160th episode of The Marketing Book Podcast, I interviewed David Aaaker, “The Father of Modern Branding” about his newest book, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.
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Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish

26 Jan 2018 in Sales Alignment

For the 159th episode of The Marketing Book Podcast, I interviewed Debbie Qaqish, author of Rise of the Revenue Marketer.
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Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall

19 Jan 2018 in Sales Alignment

For the 158th episode of The Marketing Book Podcast, I interviewed Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
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Weekend Reading: “Brand Seduction” by Daryl Weber

12 Jan 2018 in Strategy

For the 157th episode of The Marketing Book Podcast, I interviewed Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands.
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Weekend Reading: “Exactly What to Say” by Phil M. Jones

29 Dec 2017 in Sales Alignment

For the 155th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly What to Say: The Magic Words for Influence and Impact.
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Weekend Reading: “Giftology” by John Ruhlin

22 Dec 2017 in Strategy

As we find ourselves in the midst of the holiday gift giving season, for the 154th episode of The Marketing Book Podcast, I interviewed John Ruhlin, author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
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Weekend Reading: “Psyched Up” by Daniel McGinn

15 Dec 2017 in Strategy

For the 153rd episode of The Marketing Book Podcast, I interviewed Daniel McGinn, author of Psyched Up: How the Science of Mental Preparation Can Help You Succeed.
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Weekend Reading: “Selling Your Value Proposition” by Cindy Barnes

08 Dec 2017 in Sales Alignment

For the 152nd episode of The Marketing Book Podcast, I interviewed Cindy Barnes, co-author with Helen Blake and Tamara Howard of Selling Your Value Proposition: How to Transform Your Business into a Selling Organization.
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Weekend Reading: “BadMen” by Bob Hoffman

01 Dec 2017 in Demand Generation

For the 151st episode of The Marketing Book Podcast, I interviewed Bob Hoffman, author of BadMen: How Advertising Went From A Minor Annoyance To A Major Menace.
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