Weekend Reading: “Would You Do That to Your Mother?” by Jeanne Bliss

Weekend Reading: “Would You Do That to Your Mother?” by Jeanne Bliss

by Douglas Burdett on May 11, 2018 in Marketing Strategy

For the 174h episode of The Marketing Book Podcast, I interviewed Jeanne Bliss, author of Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers. It’s not much of a secret anymore that companies that proactively engineer a great customer experience tend to have faster growth and […]

Read Full Post

Weekend Reading: “Brand Now” by Nick Westergaard

Weekend Reading: “Brand Now” by Nick Westergaard

by Douglas Burdett on May 4, 2018 in Marketing Strategy

For the 173rd episode of The Marketing Book Podcast, I interviewed Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World.

Read Full Post

Weekend Reading: “Lost and Founder” by Rand Fishkin

Weekend Reading: “Lost and Founder” by Rand Fishkin

by Douglas Burdett on Apr 27, 2018 in Marketing Strategy

For the 172nd episode of The Marketing Book Podcast, I interviewed Rand Fishkin, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Read Full Post

Weekend Reading: “Inbound Organization” by Todd Hockenberry

Weekend Reading: “Inbound Organization” by Todd Hockenberry

by Douglas Burdett on Apr 20, 2018 in Marketing Strategy

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

Read Full Post

Weekend Reading: “Close Deals Faster” by John Asher

Weekend Reading: “Close Deals Faster” by John Asher

by Douglas Burdett on Apr 13, 2018 in Sales Alignment

For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method.

Read Full Post

Weekend Reading: “Selling Boldly” by Alex Goldfayn

Weekend Reading: “Selling Boldly” by Alex Goldfayn

by Douglas Burdett on Apr 6, 2018 in Sales Alignment

For the 169th episode of The Marketing Book Podcast, I interviewed Alex Goldfayn, author of Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales.

Read Full Post